Brand and Sponsorships
The Symbol of Acceptance
Visa is the most recognized financial services brand in the world, a name recognized by hundreds of millions of consumers and millions of merchants across the globe. The Visa brand transcends the common barriers of language, culture and geography to establish a common payment mark that has come to symbolize acceptance, convenience and security. This strength positions us and our partners for success.
Better Money — the Essence of the Brand
Behind the brand is an essential concept: “Better Money for Better Living,” which supports our vision of Visa as “The Universal Currency of Life.”
Visa is “Better Money” because we are the most trusted, accepted, convenient, secure, reliable payment system. These tangible benefits are, however, only part of the picture. Deeper still lie the harder-to-quantify emotional truths of Visa: the empowerment of choice, the richness of meaningful experience and the pervasive peace of mind that your Visa card is accepted and secure, wherever you go.
Taking You Farther
In 2009, Visa launched its first-ever global advertising campaign: “More people go with Visa” — a reflection of Visa’s evolution to a single, global entity. Visa offers products for people who want to go. And when they go, Visa offers a better way to go there — confidently, conveniently, safely and responsibly.
Antonio Lucio, Global Chief Brand Officer, Visa Inc., discussed the GO campaign during an interview with Melanie Wells, Executive Editor of Forbes CMO Network, during an episode of On the Record.
Watch the video on Forbes.com here.