Once in a Lifetime
Visa is carried by millions of football fans across the globe. With its integrated accountholder marketing promotions that get to the very heart of their passion for the game, Visa is committed to enhancing the FIFA World Cup™ experience for football fans. Visa accountholders have exclusive access to tickets for FIFA tournaments via Visa sponsored pre-sale events.
For the 2010 FIFA World Cup South Africa™ Visa created the “Go Football Experience” which provided fans with unique behind-the-scenes access and once-in-a-lifetime experiences which included a pre-match Stadium Tour, pre-match warm-up by the pitch viewing, and a half-time pitch tour. These experiences will once again be made available to fans at the upcoming FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil™.
Back in 2010, Visa launched the “You in Africa” promotion, which gave South Africa consumers the opportunity to win 50 travel packages for two to attend a FIFA World Cup 2010™ game. Looking towards the 2014 FIFA World Cup Brazil™, Visa has created “Go Brasil,” an interactive website to reinforce the company’s commitment to football fans. Visa has also brought the 2014 FIFA World Cup Brazil™ Winner’s Trophy to Brazil and other markets around the world in preparation for the event.
Tapping the “World’s Favorite Sport”
Visa is one of just six global FIFA partners, possessing exclusive rights in the financial services product category for FIFA World Cup™ activities around the world. The partnership provides Visa with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA competitions. FIFA World Cup™ events can be activated by Visa’s financial institution clients and merchant partners, creating a powerful opportunity for the sponsorship to drive business, achieve maximum exposure and improve brand lift, global reach and local relevance.
These celebrated FIFA competitions create economic benefits for host nations and provide Visa with an opportunity to build business for its financial institution clients and merchant partners. Working together, Visa and FIFA create exclusive and unique programs at FIFA tournaments that drive incremental value to Visa cardholders and clients.
Visa’s FIFA sponsorship includes the rights to the FIFA Confederation’s Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™. In November 2012, Visa cardholders around the globe were exclusively eligible for a ticket pre-sale for the FIFA Confederation’s Cup Brazil 2013, purchasing nearly 133,000 of the approximately 313,000 tickets available in that phase of ticket sales.