National Football League
Since 1995, Visa’s sponsorship of the NFL and a number of NFL teams has provided a wide range of benefits— including access to the Super Bowl, the NFL Pro Bowl and the NFL Draft — to connect with Visa cardholders and drive value for financial institutions, merchant partners and shareholders. Visa recently renewed its NFL sponsorship for another five seasons and will be the exclusive payment service for the NFL and all official NFL events through the 2014 season. Visa currently has team relationships with Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Minnesota Vikings, New England Patriots, New Orleans Saints, San Diego Chargers and San Francisco 49ers. For each team, Visa is the preferred card for ticket sales, concessions and merchandise and has point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops.
Visa has teamed up with the NFL and NFL players to help students control their financial futures. “Financial Football” is a free, money management video game and the centerpiece of a nationwide initiative to promote financial literacy. Since 2006, “Financial Football” has been adopted by 34 state governments and distributed at no cost to every public high school in those states. The game can be played online or on your iPhone or iPad.
Visa has also extended the reach of this program to help educate NFL rookies first entering the work force. Visa has presented “Financial Football” to hundreds of rookies during the annual NFL Rookie Symposium to teach the basics of responsible money management.
