Advancing the Olympic Spirit
Sport unites people, communities and nations. It enriches people’s lives and creates economic development opportunities. In today’s world, where brand and trust mean so much, the Olympic Games reflect those equities found at Visa — worldwide acceptance, reliability, versatility and leadership. Sponsoring the Olympic Games makes good business sense for Visa and our clients.
Sponsorships, like Visa’s commitment and support to the Olympic Movement, National Olympic Committees and national teams, have helped ensure the continued success of the Olympic Games. Visa has provided direct economic support to stage the Games themselves and provided untold direct support to thousands of Olympic athletes through support of National Olympic Committees.
Additionally, Visa supports Olympic teams and individual athletes through its global Team Visa program, providing financial support, life-skills training and valuable marketing exposure in pursuit of their Olympic Dreams.
Building Business, Uniting the World
Financial institutions and merchants benefit greatly from Visa’s Olympic Games marketing platform, which they use to connect with accountholders on a level that goes beyond commerce. For the London 2012 Olympic Games, Visa worked with approximately 1,000 financial institution clients and retail merchant partners to build and strengthen their business with Visa and create excitement among their customers through participation in Visa’s Olympic Games driven marketing programs.
Payments at the Games
At every Olympic Games, Visa implements and manages the payment system infrastructure and network throughout all Olympic Games venues and official Olympic Games retail merchandise locations. For the London 2012 Olympic Games, there were approximately 3,200 contactless enabled POS devices in merchant locations in Olympic venues that included Olympic Park, North Greenwich Arena, Excel, Wembley Stadium and Wimbledon. As a service to its accountholders at the Olympic Games, Visa provided multilingual emergency services and general assistance on-site at Visa Customer Service Booths at various Olympic Games venues.