Sponsorships
When the World Is Watching
When the eyes of the world turn to marquee sporting and entertainment events, Visa is there. Our sponsorship of respected events brings the Visa brand to life and creates value for our stakeholders, amplifying our brand message, creating strong ties with consumers at moments of great passion and allowing Visa to deliver value to our partners and clients.
Visa Is There
Visa sponsors events, such as the Olympic and Paralympic Games and the FIFA World Cup™ — the world’s most beloved and celebrated sporting events. Visa’s strategic sponsorships allow us to reach global and local audiences and initiate programs that benefit our business. They also enable our clients to celebrate these events and participate in business-building marketing programs. Such sponsorships drive incremental volume for our stakeholders, build affinity for Visa and its products in a global audience, facilitate the development and advancement of the payment infrastructure in Olympic Games host cities and help lift economies in emerging markets where we do business.
The Olympic and Paralympic Games
Since 1986, Visa has been a proud Worldwide Sponsor of the Olympic Games and will be the exclusive payment services sponsor and the only card accepted at Games venues through 2020, including the London 2012 Olympic Games, the 2014 Olympic Winter Games in Sochi, Russia, the 2016 Olympic Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games and the 2020 Olympic Summer Games.
FIFA World Cup™
In 2007, Visa became one of just six global FIFA Partners in the Financial Services category. Visa holds global rights to all FIFA World Cup™ events through 2014.
The FIFA partnership links two global giants — Visa, the world’s leading payment brand, and football, the world’s most passionately followed sport — in a broad relationship that delivers value for our shareholders, financial institution clients, their cardholders and the merchant community.
National Football League
Since 1995, Visa’s sponsorship of the NFL and a number of NFL teams has provided a wide range of benefits — including access to the Super Bowl, the NFL Pro Bowl and the NFL Draft — to connect with Visa cardholders and drive value for financial institutions, merchant partners and shareholders. Visa currently has team relationships with the New England Patriots, San Francisco 49ers, Denver Broncos, New Orleans Saints, Carolina Panthers, Cleveland Browns, Atlanta Falcons, Buffalo Bills and Baltimore Ravens.
