Chief Brand Officer
Antonio Lucio is Chief Brand Officer for Visa Inc. In this role, he oversees Visa’s global branding and marketing activities. Before joining Visa as chief marketing officer in December 2007, Lucio was the chief innovation and health and wellness officer for PepsiCo Inc. and, prior to that, was the senior vice president and chief marketing officer at Pepsi Cola International Beverages. In these positions, Lucio was responsible for portfolio transformation and growth through marketing efforts for PepsiCo's diversified portfolio of beverages. Lucio has more than 25 years of global marketing and brand management experience earned at some of the world's most successful consumer packaged goods companies including Kraft General Foods, RJR Foods International and Procter & Gamble.
Lucio earned a B.A. in history from Louisiana State University in 1981. He was born in Spain, raised in Puerto Rico and educated in the United States. Lucio is fluent in English, Spanish and Portuguese.