Whether for rewards, to better track business spending or to support improved interactions at the point of sale, VisaNet’s ability to provide information-based services around transactions is creating more ways for people to realize the value of Visa. Visa’s information services can help merchants and financial institutions increase customer loyalty, enhance the cardholder’s experience and help businesses and governments better manage everything financial — from budgets to the delivery of benefits.
Visa’s real-time messaging platform allows merchants to send real-time discounts and promotions that are tailored to a consumer’s lifestyle based on criteria including location of purchase.
The service has the potential to improve consumer marketing programs by enabling retailers to tailor discounts and special promotions to consumers who are most likely to redeem these offers. Fundamentally, real-time messaging allows retailers to deliver the right message, to the right consumer, at the right time.