Financial Literacy
Visa believes the most important financial tool is not a product — it is knowledge. That is why, for more than a decade, Visa has been developing financial literacy programs that teach individuals how to spend, save and budget responsibly.
Our free financial literacy programs are global in reach and scope. We have invested millions of dollars in these initiatives and will continue to develop engaging, effective and relevant tools to teach people of all ages the fundamentals of money management. In 2008, Visa committed to reaching 20 million people through financial education in five years. Just 18 months later, Visa has already reached 5 million people, so we are pledging to double that initial commitment to reach 20 million people by 2013.
A Global Approach
Visa’s financial literacy work extends to more than 20 countries and is customized in each based on the level of economic development, cultural standards, educational levels, government priorities and target audiences. Third-party partners — such as governments, schools, banks and nongovernmental organizations — are actively engaged to improve reach, awareness and impact.
Harnessing the popularity of the world’s most popular sport, Visa has created the FIFA World Cup themed "Financial Football," a fast-paced educational video game. Being rolled out in more than a dozen countries in advance of the 2010 FIFA World Cup™, this multilingual game entertains while it teaches the fundamentals of finance.
Take a tour of our many financial literacy programs and learn more about the benefits they deliver to people around the world.
