Financial Literacy
Visa believes the most important financial tool is not a product — it is knowledge. That is why, for more than a decade, Visa has been developing financial literacy programs that teach individuals how to spend, save and budget responsibly.
Our free financial literacy programs are global in reach and scope. We have invested millions of dollars in these initiatives and will continue to develop engaging, effective and relevant tools to teach people of all ages the fundamentals of money management. Visa remains on track to meet our redoubled pledge made at the Clinton Global Initiative Conference in 2008 to reach 20 million people worldwide with our financial literacy program by May 1, 2013. To date, we have reached 10 million people as we work towards this goal and we continue to add 1 million more each quarter.
A Global Approach
Visa’s financial literacy work extends to more than 30 countries and is customized in each based on the level of economic development, cultural standards, educational levels, government priorities and target audiences. Third-party partners — such as governments, schools, banks and nongovernmental organizations — are actively engaged to improve reach, awareness and impact.
Harnessing the popularity of the world’s most popular sport, Visa has created the FIFA World Cup themed "Financial Football," (known as “Financial Soccer” in the US) a fast-paced educational video game. Being rolled out in more than 30 countries in advance of the 2010 FIFA World Cup™, this multilingual game entertains while it teaches the fundamentals of finance.
Social media channels play a crucial role in Visa’s efforts to teach consumers about personal finance. We run Facebook pages, a YouTube channel and a Twitter feed—all focused on financial literacy.
Take a tour of our many financial literacy programs and learn more about the benefits they deliver to people around the world.
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