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Visa Launches Intelligent Decisioning Service

Visa Inc. announced today a new fraud reduction service that is designed to enable financial institutions to easily create, test and execute card authorization rules. The new product called Visa Risk Manager (VRM) addresses fraud losses and help issuers approve a greater number of legitimate credit and debit transactions.

"An issuer must be able to constantly fine-tune its authorization and risk management strategies to help it keep pace with rapidly changing fraud patterns," said Nancy Hilgers, risk and back-office products, Visa Inc. "An investment in Visa Risk Manager is designed to make a tangible bottom-line impact by helping financial institutions reduce fraud, increase revenue and improve the point-of-sale experience," she added.

With Visa Risk Manager, issuers benefit from Visa's unique centralized processing architecture and ability to analyze transaction information in real-time. Issuers are empowered to take action before, during or after a transaction is completed based on intelligence and transaction information provided by Visa Risk Manager enables issuers to test different authorization strategies against 13 weeks of historical data to find an approach that will minimize the most fraud and improve the customer experience by allowing more approved transactions.  After determining its custom authorization strategy, an issuer can use VRM to quickly publish the new authorization rules for all or a subset of its card portfolios and monitor their performance.  Issuers of all sizes can bring advanced fraud-fighting technology in-house with Visa Risk Manager and better control a critical risk management function.

Visa Risk Manager is a subscription-based product available to U.S and Canadian issuers as well as issuers in some Latin American countries.  The product is comprised of the following three services:  

Issuers may choose one or all of the components that best suit their needs.  Visa Risk Manager can be used to either supplement an issuer's existing fraud risk management products or provide a comprehensive, end-to-end solution. 

For more information about Visa Risk Manager, financial institutions can contact their Visa account executive or call 1-888-847-2488.

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About Visa: Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.visa.com.

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