Visa

FIFA World Cup^TM Media Kit

Visa is one of six global FIFA Partners with global rights in the Financial Services product category to all FIFA World Cup^TM activities. Following its debut as an official sponsor at the 2010 FIFA World Cup in South Africa, Visa’s FIFA sponsorship runs through 2014 and includes the rights to the FIFA Women’s World Cup Germany 2011^TM and the 2014 FIFA World Cup Brazil^TM. Visa uses its FIFA sponsorship to build its business and extend value and benefits to various stakeholders around the globe.

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As a FIFA Partner, Visa receives worldwide exclusive access to the FIFA World Cup^TM and more than 40 other FIFA competitions, providing opportunities to tap into the passions and reach of the “world’s favorite sport.” To learn more about our FIFA sponsorship, explore our media kit.

Visa FIFA Sponsorship

Fact Sheets:

• Visa's Sponsorship Portfolio Overview - An overview of Visa's global sports sponsorship portfolio that enables the company to grow Visa transaction volume, enhance preference for products and services, increase global brand leadership and expand acceptance in new and emerging markets.
• Visa FIFA Sponsorship Overview - A broad overview of Visa's FIFA sponsorship and how the company brings value to the business, its stakeholders, and the football fan's overall experience.
• Visa FIFA Sponsorship at a Glance - A snapshot of Visa's FIFA sponsorship and activation programs.
• Global Financial Literacy Efforts – For over a decade, Visa has been developing free financial literacy programs throughout the world that teach individuals how to spend, save and budget responsibly.

 

FIFA Women's World Cup Germany 2011^TM

Fact Sheets:

• Visa and FIFA Women's World Cup Germany 2011^TM – An overview of Visa's activation around the FIFA Women's World Cup^TM. 

Visa Money Tips:
If you are heading to Germany for the FIFA Women's World Cup 2011^TM, read Visa's useful money tips.

• Download and print a PDF version of Visa's Money Tips Checklist.

 

2014 FIFA World Cup Brazil^TM

Fact Sheets:

• Brazil 2014 – Visa will continue to be a sponsor of the FIFA World Cup™ through 2014. This case study includes details on how Visa plans to utilize this sponsorship around the 2014 FIFA World Cup Brazil™ as a platform to increase its global brand leadership, grow transaction volume, expand acceptance in new and emerging markets and enhance preference for products and services.
• LAC Overview – A snapshot of activities by Visa in Latin America and the Caribbean (LAC) markets developed to connect with consumers, businesses, financial institutions and governments in more than 45 countries, enabling them to use digital currency instead of cash and checks.

 

A Look Back at the 2010 FIFA World Cup^TM

 

Visa Takes the Field with 2010 FIFA World Cup^TM
Journalist Kit Robinson delves deeper into Visa’s FIFA partnership, providing a detailed overview of its activation of the sponsorship property in the lead up to the 2010 FIFA World Cup South Africa™.  Includes interviews with Antonio Lucio (Visa chief marketing officer), James Clarke (Visa head of regional marketing, Sub-Saharan Africa) as well as FIFA executives and Visa merchant and client partners.

• View the interactive version of Visa Takes the Field with 2010 FIFA World Cup™

Fact Sheets:

• FIFA World Cup^TM Sponsorship Highlights - An overview of Visa's FIFA World Cup^TM sponsorship debut.
• Go Fans – An overview of Visa’s first-ever global FIFA-themed marketing campaign for the 2010 FIFA World Cup South Africa™.
• Visa Commitment to Africa – An overview of Visa’s efforts to help bring people into the formal financial system and to support aid and social development initiatives throughout Africa. 
• Financial Soccer - A free, FIFA World Cup™ branded video game created by Visa, which combines the world's most popular sport with an award-winning financial literacy curriculum.
• Visa Host Market Activation – An overview of Visa’s FIFA sponsorship activation throughout South Africa as well as 12 countries in Sub-Saharan Africa. Details include merchant activation channels, an overview of financial football, and the launch of Go Fans.
• Visa In-Stadium FIFA World Cup™ Fan Experience – Details on how fans can express their true colors through various in-stadium experiences offered by Visa during the FIFA World Cup™. Activities will include the Visa Goooal Shout, face painting, and personalized pictures in front of a Go Fans billboard.

Case Studies:

• Financial Literacy Education in Sub-Saharan Africa - Snapshot of the Visa Financial Literacy Roadshow, a traveling theatrical performance in South Africa, that brings financial literacy education directly to local communities in an entertaining, relevant and unique way.
• Visa LAC FIFA Promotions – Snapshot examining Visa’s FIFA-themed customized promotions in Latin America and the Caribbean (LAC), to connect with passionate fans and build business for financial institution clients and merchant partners.

Reports:

• Tourism Outlook: South Africa - A publication that details spending on Visa cards by international visitors to South Africa for the past two years, uses actual Visa card spend data to aggregate information about visitors - where they are coming from, how much they spend and what they are buying.

News Releases

• Well Done South Africa
• Visa Launches In-Stadium FIFA World CupTM Fan Experiences at the South Africa vs. Mexico Kick-Off Game This Friday
• Visa Launches YouTube Channel to Host FIFA World CupTM Fans' Goal Call Videos
• Visa Introduces FIFA World CupTM Facebook Match Planner
• Visa Extends FIFA-themed Marketing Campaign to Global Audience
• Visa Report Shows Higher Interest in South Africa as a Tourist Destination Leading up to 2010 FIFA World Cup

For further inquiries, images or assets, contact:
Nancy Panter
Visa Inc.
U.S.:  +1 (650) 432-1454
npanter@visa.com

Visa is a worldwide Sponsor of:

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