The Spotlight Shines on Visa Infinite Cardholders at the 2010 Toronto International Film Festival^TM

Visa Infinite cardholders can purchase exclusive tickets for screenings at Roy Thomson Hall

Toronto, September 2, 2010

Visa, a proud sponsor of the Toronto International Film Festival (TIFF) since 1997, today announced that Visa Infinite cardholders will be able to take advantage of exclusive offers, in addition to the popular privileges made available to all Visa cardholders.

New this year, only Visa Infinite cardholders will receive special access to one of TIFF's most celebrated venues, Roy Thomson Hall. Eight box seats will be reserved exclusively for purchase by Visa Infinite cardholders at each of Roy Thomson Hall's two daily screenings(1).  

Visa Infinite cardholders will also receive special access to tickets for the following Roy Thomson Hall screenings:

• The Town - Saturday, September 11 at 9:30 p.m. Marking Ben Affleck's anticipated return to directing after his successful directorial debut, Gone Baby Gone, The Town is set in the Boston neighbourhood of Charlestown, where Doug MacRay (Affleck) heads a group of bank robbers. This smart, dramatic thriller also stars Jon Hamm, Rebecca Hall, Jeremy Renner and Chris Cooper.
• Barney's Version - Sunday, September 12 at 6:30 p.m.  From producer Robert Lantos, Barney's Version is a film based on Mordecai Richler's prize-winning comic novel. Barney Panofsky (Paul Giamatti) is a seemingly ordinary man who lives an extraordinary life. The star cast also features Dustin Hoffman, Rosamund Pike, Minnie Driver, Rachelle Lefevre and Scott Speedman.

To take advantage of these special Roy Thomson Hall offers, Visa Infinite cardholders can call the dedicated box office line: (416) 934-3203. Tickets can be purchased from September 4 to 16 or until quantities last.  For more information on Visa Infinite offers, visit www.visainfinite.ca.

"As the excitement builds for the 2010 Toronto International Film Festival, Visa is proud to introduce exclusive privileges for film enthusiasts who use their Visa Infinite cards to purchase tickets," said Brenda Woods, Head of Marketing, Visa Canada.

"These offers reinforce Visa's commitment to providing Visa cardholders with special access and benefits that are meaningful for them - and that they can't get anywhere else."

During the festival, Visa Gold, Visa Platinum and Visa Infinite cardholders can gain entry into the Visa Premiere Lounge, located at the Visa Screening Room. Premiere Lounge guests can enjoy refreshments and complimentary snacks, and enter the

Visa Screening Room prior to other ticket holders. The Visa Screening Room, located at the historic Elgin Theatre, is one of the most distinguished venues in the world for film premieres. In recent years, the Visa Screening Room has hosted such notable and award-winning films as Crash, No Country for Old Men, Rachel Getting Married and The Wrestler. Earlier this summer,

Visa cardholders once again received the opportunity to purchase tickets in advance of the general public earlier.
The 35th Toronto International Film Festival will run from Thursday, September 9 to Saturday, September 19, 2010. For more information, visit the Festival's official website at http://tiff.net.

^TM Toronto International Film Festival is a registered trademark of Toronto International Film Festival Inc.
(1) With the exception of opening and closing night.

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Media Contacts:
Teri Broughton
Visa Canada
+1 416 860 8869
tbrought@visa.com