Nationwide cut declined transactions by 95% using Visa Analytics Platform¹
Nationwide Building Society used insights from Visa Analytics Platform to reduce costs, improve decline reporting and better understand the member authentication journey.


Challenge
Solution
Visa Analytics Platform provided fast access to transaction data and insights with customizable, easy-to-understand dashboards and reports — empowering users at Nationwide to better understand performance issues, identify growth opportunities and find effective solutions.
Visa Analytics Platform helped enable Nationwide to increase business efficiency and decision-making agility. By making Nationwide’s Visa transaction data readily available in numerous formats, including interactive visualizations and customized reports, Visa Analytics Platform empowered users to dive right into the data, rather than having to wait for up to a week for data requests to be fulfilled by the central team at Nationwide.
Using the Visa Analytics Platform, Nationwide developed a customized dashboard to help work toward PSD2 Strong Customer Authentication (SCA) compliance. Nationwide used the SCA dashboard to analyze member usage of different authentication methods, including banking app, email, SMS, card reader and landline. This helped Nationwide identify its banking app as its member-preferred authentication method and recommend it to other members, delivering improved member experience and cost savings. Nationwide also used the Visa Analytics Platform to monitor soft declines and incorrectly flagged Merchant Initiated Transactions to help identify the associated merchants in order to optimize payment flows and thereby support SCA rollout across the industry.
Results
Explore additional products and resources

Better decision-making with Visa Analytics Platform
Put insights at your fingertips and make faster business decisions.

Transform your business with payments intelligence
Payments data helps you solve business challenges, identify new opportunities and innovate to drive your business forward.

Credit union grows mobile wallet transactions
Kinetic Credit Union leveraged insights from Visa Analytics Platform to drive business forward
- Nationwide Building Society reported a 95% reduction in declined transactions coded as 05 “do not honor”
- https://en.wikipedia.org/wiki/Building_society
This case study is provided “AS IS” and for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. This case study should be independently evaluated in light of your specific business needs and any applicable laws and regulations. The information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.