Credit Union used Visa Analytics Platform to increase debit card usage by 11%
University of Virginia Community Credit Union (UVACCU) used insights from Visa Analytics Platform to achieve a better member experience and drive better business outcomes.


Challenge
Solution
Visa Analytics Platform allowed UVACCU to bring their card data into a single platform and gain access to granular insights at a cardholder level — empowering users of all skill levels to make timely, data-driven decisions.
UVACCU dug into their data using Visa Analytics Platform to explore ways to drive cardholder engagement. The detailed benchmarking available on the Risk and Operations Insights page within the platform helped the credit union discover that their debit decline rates were higher than average for their peer group. They evaluated the decline rate issue using Visa Analytics Platform’s Authorization Analysis report to dig into top decline reason codes, identifying expired cards and insufficient funds as the top two.
This analysis revealed a number of opportunities to improve performance. UVACCU is using the insights they gained to refine their card renewal process to better reflect cardholder preferences. They also developed a promotional rewards campaign designed to increase activation rates and transaction volume for newly reissued cards. In addition, UVACCU is working with their Visa Analytics Platform expert to explore the possibility of incorporating partial approvals into their authorization strategy.
Results
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¹ University of Virginia Community Credit Union: Financial Performance Reports.
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