What is agentic commerce?

Agentic commerce represents the next phase in digital commerce, in which AI agents can help anticipate needs, weigh up options and perform transactions on behalf of consumers.

AI agents (or AI assistants) are a rapidly expanding category of GenAI-powered tools that blend autonomy with intelligence and can independently carry out tasks on your behalf. In the commerce journey, AI agents can automate and simplify processes including discovery, checkout and order management.

What is agentic substitution?

Agentic substitution happens when an AI agent executes actions on a person’s behalf. Research¹ shows that consumers are interested in offloading tasks to AI shopping assistants at all stages of the digital buying journey, from discovery and evaluation through to checkout and post-purchase.

What are the key drivers of consumer adoption of AI agents?

Research¹ indicates that consumers view AI agents as tools that can automate repetitive shopping tasks (like price comparison or reordering), provide access to better deals and personalized recommendations and reduce decision fatigue by offering relevant filtered options.

What is an AI-ready product catalog?

So that AI agents can understand your product catalog, it needs to be ready for their use and normalized into a format they can reason about. Visa does this by pulling in your existing catalog data from your commerce platform and using multimodal AI models to fill in the gaps, such as enriching missing attributes, linking product variants that are scattered across listings and extracting structured metadata from images.

Intelligent Commerce Connect | Acceptance Solutions

One trusted integration. Many networks, partners, platforms and agents

Intelligent Commerce Connect enables agnostic agentic commerce across networks, payment schemes, commerce platforms and agents. You stay in control of the recommendations, the customer experience and the brand relationship.

Reach across payment schemes and token providers

Multi-network coverage helps you extend your reach and avoid lock-in. Enable agent payments across Visa and other schemes and token service providers through a single integration.

Benefit from unified orchestration

An orchestration layer routes requests to Visa Intelligent Commerce and partner rails and connects enablers to Visa agentic commerce capabilities.

Make your products discoverable by AI agents

Help your products get discovered by AI agents quickly and easily. We create an AI-ready version of your catalog and connect it to the agent platforms you choose so that AI agents can recommend your products to consumers. Customers complete their purchases on your storefront, helping you retain the customer data, transaction visibility and brand relationship.

Create secure, transparent agentic commerce journeys

Our pre-built agent APIs help authenticate customers and enable innovative kinds of payment experiences.

Let's stay ahead, always together

We can help you create trusted, agnostic AI-powered shopping experiences that span networks, partners, platforms and payments.

Get started with AI agents

Shaping the future of shopping with AI agents

Learn how intelligent AI agents can elevate customer commerce experiences.

: Agentic commerce represents the next phase in digital commerce, in which AI agents can help anticipate needs, weigh up options and perform transactions on behalf of consumers.
: AI agents (or AI assistants) are a rapidly expanding category of GenAI-powered tools that blend autonomy with intelligence and can independently carry out tasks on your behalf. In the commerce journey, AI agents can automate and simplify processes including discovery, checkout and order management.
: Agentic substitution happens when an AI agent executes actions on a person’s behalf. Research¹ shows that consumers are interested in offloading tasks to AI shopping assistants at all stages of the digital buying journey, from discovery and evaluation through to checkout and post-purchase.
: Research¹ indicates that consumers view AI agents as tools that can automate repetitive shopping tasks (like price comparison or reordering), provide access to better deals and personalized recommendations and reduce decision fatigue by offering relevant filtered options.
: So that AI agents can understand your product catalog, it needs to be ready for their use and normalized into a format they can reason about. Visa does this by pulling in your existing catalog data from your commerce platform and using multimodal AI models to fill in the gaps, such as enriching missing attributes, linking product variants that are scattered across listings and extracting structured metadata from images.

¹Visa (2025), Earning Consumer Trust in the Age of Agentic Commerce: Understanding how AI assistants are reshaping the buyer journey.