Grow tourism with payments intelligence from Visa Destination Insights

Gain reliable, timely insights into visitor and resident spending with Visa Destination Insights to help promote and manage travel and tourism at your destination. Our easy-to-use, web-based platform helps you stay on top of the latest visitor spending trends, benchmark spend performance vs. that of peers,¹ and customize data for granular analysis.

Deep dive into visitor spending

With daily spend insights and reporting granularity down to the zip code, city, or regional level, this web-based analytics platform helps you quickly gain a deeper understanding of visitor spend behavior, your top visitor origins, performance versus other destinations, and seasonal trends.

Identify top-spending visitors

View total spend and average spend per trip, to help identify which visitors are spending the most at your destination.

Improve visitor segmentation

Deep dive into visitors by resident status, origin (domestic or international), and type of trip (business, leisure, or transit) to help deliver personalized travel experiences.

Better understand visitor preferences

View share of wallet by market segments, merchant categories, day of the week, and time of the day to better understand spend preferences across different visitor segments.

Transform tourism through data-driven decision making

Visa Destination Insights analyzes aggregated, depersonalized spend data derived from card-present transactions across domestic and international Visa card portfolios, empowering you to identify drivers that help increase visitor engagement and tourism revenue.

Attract valuable visitors

Leverage visitor insights to form marketing strategies that attract key segments. Create engaging experiences based on spending habits to become a top choice destination.

Our customers

Powering organizations with global travel and tourism spend insights.

Find relevant insights faster with different modules

Visa Destination Insights provides you the tools you need to unlock growth opportunities for your destination.

Destination Performance

Dive into your destination’s performance and visitor spending, including year-over-year (YoY) growth metrics and seasonal trends.

Connect with our team to learn how Visa Destination Insights can help you grow tourism

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  1. Not available in select regions.