Crafting experiences that captivate the affluent audience

Affluent consumers often want more than what money can buy. See how to capture their attention with experiences that are immersive and memorable.

For the affluent audience, luxury doesn’t always mean high cost or high-end surroundings—it’s about moments that feel rare, real and worth talking about.

In a world of fleeting digital interactions, how can your brand create moments that truly matter to affluent audiences?

Unique adventures, all-inclusive escapes and curated, intimate events—experiences that can be savored in the moment, and shared later on social media—are a place to start.

As a marketer, focus on fueling authentic moments that transform the meaning of luxury from an object into a one-of-a-kind, exclusive experience to make an impression that truly pays off.¹

There is a powerful opportunity for brands to step in and foster connection by creating unforgettable experiences that move people on multiple levels. By tapping into experiential marketing, you can drive joy and connection with this key audience that can create a powerful ripple effect for your business.
83 % of consumers say they’re actively seeking out experiences that can make them feel joy and happiness³

$ 12.8 T The experience economy is projected to be worth $12.8 trillion USD by 2028²

Make every moment matter

When you create moments that are not only meaningful but also sharable, you can turn customers into powerful advocates. Are you ready to move beyond the transaction and build lasting loyalty? This white paper unpacks the key strategies that can help to engage affluent audiences through experiential marketing.

Get started with support from Visa Marketing Services

To kick-start or expand your experiential marketing in ways that can engage the affluent audience, leverage our team’s expertise and resources for end-to-end support.

Contact Visa Marketing Services
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  1. Langer, Luxury Unfiltered: The new codes of luxury for 2025 (2025)
  2. Allied Market Research (2019) via HOLBA, Unlocking the Experience Economy (2025)
  3. Wunderman Thompson, The Age of Re-Enchantment (2023)