• Inside Gen Z's global, AI-powered holiday gift hunt

    New Visa data shows 82% of U.S. Gen Z are open to using AI to shop, and that's just the start.

    Collage showing Gen-Z shoppers walking with bags, browsing products on a phone, and using an AI shopping assistant. Collage showing Gen-Z shoppers walking with bags, browsing products on a phone, and using an AI shopping assistant.
Customer holds a smartphone near a contactless payment terminal displaying Visa branding in a plant-filled shop.

How do brands stay recognizable as the world changes?

As commerce continues to evolve, Visa is refreshing its Brand Identity to remain familiar, relevant and trusted.

Discover how Visa is evolving its brand for what comes next.

Your AI just bought you a couch. Are you okay with that?

Trust is the key to unlock agentic commerce

How convenience is reshaping consumer spending

Visa Business and Economic Insights (VBEI) Principal CEMEA Economist Mohamed Bardastani examines the habits driving the “couch economy” across markets and why convenience is increasingly shaping how people spend.

Learn how convenience is reshaping spending

Why business payments aren’t fully automated yet

Safeguards are necessary. Slow payments don’t have to be.

Learn why business payments aren’t fully automated

Introducing the Next Chapter of the Visa Brand

As commerce evolves, Visa refreshes its identity to stay relevant, trusted and unmistakably Visa.

A blue card with Visa’s new branding on a yellow tableset.

Explore more

Visa Vulnerability Agentic Harness

What AI means for the future of cybersecurity

Our participation in Anthropic’s Project Glasswing reflects a proactive approach to testing advanced AI for cybersecurity and strengthening the global payments ecosystem.

Project Glasswing frontier AI: A new era of cyber resilience

What is the Great Wealth Transfer, and what could it mean for your family?

Visa’s U.S. Economist Sean Windle explains why the great wealth transfer may be smaller than headline estimates suggest and why its impact is already visible in housing, travel and other major financial decisions

Get the facts behind the great wealth transfer

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The latest travel scam starts with a real booking

The latest travel scam starts with a real booking

Openai

How AI agents are changing how we shop and pay

Consumers are increasingly turning to AI agents to help them shop, compare, and buy. Visa and OpenAI are partnering to build infrastructure designed to make AI commerce secure, scalable, and seamless.

See how Visa and OpenAI are shaping AI commerce

How millennial parents are reshaping family travel

New Visa data shows millennial families are breathing new life into adventure parks

Learn new travel insights popularizing adventure parks

Illustration of mobile payment with credit card and QR code, leading to a rising bar chart symbolizing financial growth.

7 strategies to make the most of working capital

From virtual cards to real-time payments, here's how middle market companies are navigating uncertainty and accelerating growth

Discover new working capital strategies to fuel growth

Media kits

Visa Media Kit

The latest brand assets as well as highlights on our global payments network, commerce solutions and more

Investor Relations

News and information for investors

Visa fact sheet

A global payments technology company at a glance