Ahead of our annual Visa Payments Forum (VPF) Americas event in Dallas, we’re spotlighting the value-added services making a real impact with clients across North America and Latin America and the Caribbean in 2025. With more than 200 products and solutions, Visa’s value-added services are built to help clients thrive in a fast-moving digital landscape — solving emerging challenges while unlocking new opportunities.
“The world moves too quickly to build everything yourself, and our products and solutions offer the composability, agility and competitive edge businesses need to stand out today,” said Antony Cahill, President of Value-Added Services at Visa. “We’ve curated a selection of powerful products to showcase at Visa Payments Forum this week to inspire and spark excitement.”
Leading VAS solutions not to miss
Every year, our Visa Consulting and Advisory team leads thousands of projects across the payments ecosystem and around the globe. We draw on insights from these client engagements — combined with intelligence from VisaNet data — to identify emerging business trends and guide our recommendations.
Here are four of our latest recommendations, along with the key VAS solutions behind them:
Pismo
Transitioning from a legacy tech stack to a modern, cloud-native platform is quickly becoming non-negotiable for staying competitive. Pismo, a cloud-native platform for core banking and card processing, empowers clients to innovate quickly and at lower costs compared to legacy systems, with the resilience and reliability you expect from Visa.
Real-world benefit
BTG Pactual, one of the largest investment banks in Latin America, used Pismo for core banking, card issuing and processing to launch its digital retail bank in just 8 months.
Featurespace
Adopting an effective and holistic approach to fraud and risk management has never been more important. Visa’s recent acquisition of Featurespace enables Visa clients to protect against an even broader spectrum of enterprise financial fraud prevention through an integrated risk platform. Featurespace's powerful, adaptive AI enables clients to build more accurate risk profiles and more confidently detect and block fraudulent transactions, helping to increase approvals and stay ahead of fraudsters.
Real-world benefit
When a UK bank implemented Featurespace, they saw a 91 percent drop in false fraud alert positives — and more than tripled their ability to detect real fraud.
Unified Checkout and Visa Acceptance Platform
As new payment methods continue to emerge, merchants are looking for a single integration that allows them to accept the growing number of payment types. Unified Checkout provides one interface for accepting popular payment options. It is designed to deliver strong ecommerce conversion rates and improve the checkout experience to reduce the likelihood of lost sales at the point of checkout. Unified Checkout is part of the Visa Acceptance Platform, which provides plug-and-play access to a wide range of solutions and processor connections.
Real-world benefit
Unified Checkout can be launched in just a few hours using a "deploy ready" payment acceptance code, helping to orchestrate more than 25 card and alternative payment types.
Marketing Services
Visa is widely recognized as one of the most trusted brands in the world, uniquely positioning us to share the expertise behind building our brand with clients. Visa Marketing Services offer a full suite of services across the entire marketing campaign lifecycle — from research and strategy to creative design, execution and measurement.
Real-world benefit
Visa offers clients access to iconic sponsorship activation opportunities across sport, entertainment, gaming and music, including the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026 and the FIFA World Cup 2026TM. Each presents a unique opportunity to connect with new and existing customers and create tangible business benefits.
Each year, Visa Payments Forum events around the world gather thousands of clients for a unique mix of visionary keynotes, breakout sessions, interactive experiences and collaboration with leaders from across the payments industry. VPF Americas 2025 is being held in Dallas, TX from May 20-22, 2025.