Innovation BBVA launches BBVA Pay with Visa in Spain

How Visa and BBVA are enabling customers to pay directly from the BBVA app, without having to rely on third-party services.
10/21/2025
mobile paying contactless at payment terminal mobile paying contactless at payment terminal

BBVA is announcing the launch of a mobile application that allows its Visa cardholders to make contactless payments on Apple’s iOS¹ operating system directly from the BBVA mobile banking app. The solution will be progressively available to all BBVA customers in Spain. With this initiative, BBVA and Visa reinforce their commitment to innovation and fair competition in the digital space, enabling customers to pay directly from the BBVA app using Near Field Communications (NFC) technology, without relying on third-party services.

With the launch of BBVA Pay, users will have a secure and fully integrated alternative within the bank’s digital ecosystem, without needing to share data with third parties. The app offers the same seamless experience as a native wallet, but with added benefits, as all personal and financial information is managed within the BBVA app, enhancing security, traceability, and control over each transaction. Additionally, users will enjoy perks and promotions and gain access to extra features. The solution will roll out to all customers over the coming weeks. The development of this solution strengthens BBVA’s commitment to innovation, competition, and continuous improvement of the customer experience.  

“The launch of BBVA Pay represents a significant step forward in mobile payment innovation, and at Visa we are proud to support BBVA in bringing this solution to life. By leveraging the scale and technology of our global network, we are enabling secure, scalable, and seamless payment experiences that meet users’ evolving needs and accelerate digital transformation in Europe,” said Javier Sandoval, Vice President of Global Clients at Visa.


This content was developed for a European audience and relates to Visa’s offerings in Europe.

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¹ Apple and Visa are registered trademarks of their respective owners. Their mention is solely for identification purposes.