In this episode of Visa Spotlights, Reem Asaad, Visa’s SVP & Head of Client Services for Central and Eastern Europe, Middle East and Africa (CEMEA), joins host Dan Baxter, Visa’s Vice President and Head of Corporate Communications for CEMEA, for a deep dive into how Visa is redefining client partnership in a fast-moving digital payments ecosystem.
Reem shares how Client Services supports every stage of the client journey — from pre‑launch readiness and implementation to long-term optimization through advisory, managed services, and continuous performance reviews. She discusses how her team stays ahead of rapid innovation, why agility matters more than ever, and how Visa ensures clients can adopt new capabilities securely and confidently.
The conversation also explores the transformative role of AI in payments, from predictive systems to new frontiers like agentic commerce. Reem highlights Visa’s investments in AI infrastructure, the rise of intelligent commerce, and how tools like Visa’s AI Onboarding Buddy are reshaping internal efficiency and client-facing value.
The discussion further examines how Client Services partners closely with sales, product, and global teams to deliver unified client experiences — and why proactive engagement is essential for building trust and unlocking long-term success. Tune into the full conversation below:
