INNOVATION

The future is here: Announcing a new era of commerce

New innovations and partnerships to drive flexibility, security and acceptance are unveiled at Global Product Drop
04/30/2025

Silhouette of a hand holding a phone with a Visa AI agent user interface on the screen.

At our Global Product Drop event in San Francisco, we are unveiling the future of commerce with powerful artificial intelligence (AI)-enabled advancements and the introduction of new strategic partnerships and product innovations — one of our boldest moves in our digital payments history.

“As new ways to pay emerge, they need to run on a network that is always on —that is safe, secure, scalable and relentlessly innovating. We are taking the power of our network and our decades-long expertise to transform commerce and bring trust and security to AI-enabled payments,” said Ryan McInerney, CEO, Visa.

“As new ways to pay emerge, they need to run on a network that is always on — that is safe, secure, scalable and relentlessly innovating.”

Portrait of Ryan McInerney.
— Ryan McInerney, Chief Executive Officer, Visa
AI and digital commerce will mark a significant shift in the way consumers discover and buy products and services. Soon, consumers will enable AI agents to browse, select, purchase and manage on their behalf. For this to be possible, agents will need to be trusted with payment, by users and the banks and sellers too. Visa will usher in this trust to AI commerce by providing a simple way for its partners — AI platforms, tech players, banks, fintechs, merchants and more — to access the Visa network.
AI agent user interface for shopping for the best trip package

Product roadmap

Visa Intelligent Commerce is at the center, a groundbreaking initiative that opens Visa’s payments network to developers and engineers building the first generation of true AI commerce. Together with AI industry leaders including Anthropic, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, Stripe and more, Visa will enable personalized, secure AI commerce on a global scale.

We also announced new stablecoin partnerships to reach more people and geographies. For over half a decade, Visa has been facilitating crypto transactions and is now further expanding the applications for stablecoins with our partners, enhancing applications in payments, commerce, and financial services.

Key partners:

  • Bridge: New card product that enables fintech developers to offer stablecoin-linked cards in multiple countries through a single API integration
  • Baanx: Stablecoin-linked cards tied to self-custodial wallets, beginning in the U.S.
  • Rain: Stablecoin-linked credit products for businesses and consumers, using smart contracts to facilitate lending and settlement
“As stablecoins continue to grow in adoption, Visa is working with strategic partners to enhance their usability, expanding use cases across borders so more consumers can hold them to pay, get paid, and use them in their daily lives,” said Jack Forestell, Chief Product and Strategy Officer, Visa

“As stablecoins continue to grow in adoption, Visa is working with strategic partners to enhance their usability, expanding use cases across borders so more consumers can hold them to pay, get paid, and use them in their daily lives.”

Headshot of Jack Forestell
— Jack Forestell, Chief Product and Strategy Officer, Visa

Visa continues to invest in new products, advancements and capabilities that help extend the reach of its network and provide secure and seamless payment experiences including:

  • Flex Credential expands to new use cases and announces a partnership with Klarna to bring the flexible experience first to Europe and the U.S.
  • More ways to pay and get paid with Visa Pay and Visa Accept
Learn more about how Visa is enabling AI agents to buy seamlessly and securely with Visa Intelligent Commerce

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