San Francisco, CA and New York, NY — Visa, a global leader in digital payments, today announced a 10-year partnership with Street Soccer USA (SSUSA), a national, community-first nonprofit organization dedicated to social change through soccer.
As its Official Payment Services Partner, Visa aims to strengthen SSUSA’s nationwide network of community-based soccer programs, which currently serves more than 75,000 players annually across 16 cities nationally. SSUSA has ambitious goals of expanding its presence and programming across North America, helping more individuals build confidence, develop teamwork skills, and create positive social connections.
“This partnership is about more than sport or sponsorship—it’s about a movement,” said Lawrence Cann, Co-Founder and President of Street Soccer USA. “Together with Visa, we’re better equipped to invest in people, in neighborhoods, and in the belief that community is the foundation for potential. Street Soccer Parks are more than soccer fields—they’re platforms for connection and opportunity.”
Visa will participate in SSUSA’s marquee events and activations, including after-school league events, Street Soccer Girls with Goals initiatives and the Street Soccer USA Cup Series. Visa will also integrate its financial education tools into select SSUSA curriculum and educational programs, helping players build essential life and money-management skills.
“For decades, Visa has championed the power of sport to uplift athletes, fans and communities around the world,” said Kim Lawrence, Regional President, North America at Visa. “Working with Street Soccer USA lets us build on that passion, going deeper into local communities here in the U.S. and developing new programs and experiences as we go.”
Over the course of the 10-year partnership, Visa will provide support for SSUSA parks, which offer a safe and supportive environment for communities to engage in physical activity while fostering a sense of unity and belonging.
For more information about Street Soccer USA, visit www.streetsoccerusa.org.
About Visa: Visa (NYSE: V) is a world leader in digital payments, enabling transactions across more than 200 countries and territories each year. Through its commitment to advancing social impact initiatives, Visa seeks to connect the world to secure, reliable, and inclusive financial networks.
About Street Soccer USA: Street Soccer USA is a national non-profit organization dedicated to addressing social issues through soccer-based programs, providing underserved communities with pathways to achieve their potential. With a focus on accessible soccer programming and park development, SSUSA fosters safe, community-driven environments that empower individuals and strengthen neighborhoods. Through long standing relationships with municipal and state partners, thousands of donors, and key foundation, brands and pro soccer partners like Adam R. Scripps Foundation, UNIQLO, Borussia Dortmund, Serie A among others, SSUSA has grown to serve tens of thousands of youth and families each year across 16 cities, nationally, and growing.
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