In the latest episode of Visa Spotlights, Walter Lironi, Visa’s Head of Value-Added Services for CEMEA, sits down with James Mirfin, Global Head of Risk and Identity Solutions at Visa, to explore how artificial intelligence is reshaping the fraud landscape — and what it means for the future of trust in payments.
Fraud is evolving at unprecedented speed, it’s no longer confined to stolen credentials; it’s now identity-driven, behavior-based, and increasingly powered by AI. Fraudsters are early adopters, using automation, deepfakes, and social engineering to scale attacks with alarming precision.
Visa’s response is equally dynamic. Through Visa Protect — an AI-native, end-to-end suite of fraud prevention solutions — we embed intelligence across every stage of the payment journey, from onboarding and authentication to transaction monitoring and scam interception. In 2024 alone, Visa helped block $40 billion in fraudulent activity¹, leveraging hundreds of AI models and decades of global fraud data to detect threats in milliseconds.
The conversation also highlights the strategic impact of Visa’s acquisition of Featurespace², whose behavioral profiling technology adds depth and precision to Visa’s global-scale defenses. Together, Visa Protect and Featurespace create a layered, adaptive approach that secures every payment type while tailoring detection to each client’s unique risk profile.
For financial institutions and fintechs, the message is clear: fraud prevention needs to be treated as a boardroom priority. Static defenses are no longer enough; adaptability, intelligence, and collaboration are key. Tune into the full conversation below:
