Visa blocked 140% more suspected fraud across Europe on Black Friday 2025 compared to Black Friday 2024, and 40% more compared to the previous Friday¹.
David Capezza, interim Chief Risk Officer, Visa Europe, said: “Although traditional consumer spending patterns are evolving, our latest data shows that Black Friday still remains a prime time for retailers – and especially for online shopping. However, where there is money to be spent, fraudsters will always try to take advantage – which is why Visa’s network never takes a day off. We protect every transaction, no matter how big or small, helping consumers shop with peace of mind all year round.”
Visa’s analysis of this year’s Black Friday activity serves as a timely reminder that while the holidays are one of the most joyful times of the year, fraudsters see this season as an opportunity to exploit the festive cheer. Common scams Visa has identified include fake shopping sites, package delivery scams, “extra holiday cash” job scams, travel fraud and holiday charity scams. Learn more about these scams in Visa’s Holiday Threats report here.
Visa has invested $12 billion in technology and infrastructure in the last five years, including in cyber security and fraud. In just one year, the Visa Scam Disruption team has identified and blocked more than €220 million in Europe – and over $1 billion globally – in scam attempts before they could impact consumers².
¹VisaNet Data, November 2025
²https://corporate.visa.com/en/sites/visa-perspectives/security-trust/protecting-consumer-payments-one-billion-dollars-at-a-time.html