Every transaction tells a story, whether it’s buying a new pair of sneakers to reach your 10,000 daily steps or an airline ticket to embark on a bucket-list trip — even a purchase as small as buying a cup of coffee to connect with an old friend has a story behind it. The digital economy has tremendous power to unlock our individual and collective potential with fast, secure and seamless payments. As noted in our Top 2025 trends in payments report, the future of payments is becoming more digital, flexible, and centered around consumer choice. Each transaction represents the power of small steps in a customer’s journey, bringing us all closer to realizing our goals.
Visa helps you #TakeOn2025
In our new social series to help viewers #TakeOn2025, Visa spotlights inspiring creators on Instagram and TikTok who are tapping into the cultural trends shaping a new world of commerce. Rooted in VisaNet spending data, each story brings to life how our transactions reflect who we are today and who we aspire to become tomorrow. Through dynamic, influencer-led storytelling, we highlight Visa’s pivotal role in empowering progress in 2025 — encouraging audiences to take meaningful small steps towards who they want to be.
“We’re at an intersection of culture and commerce, and one of the things we recognize at Visa is that commerce doesn’t operate in a vacuum,” said Visa CMO Frank Cooper III “It’s shaped by culture, but it also shapes culture. What we buy, why we buy, how we buy — even the things of value we exchange. It’s all deeply cultural.”
— Frank Cooper III, Chief Marketing Officer, Visa
Visa helps creators pay and get paid
Creators like @cylovesfrogs, who is embracing a year of travel in 2025, and @chaysemybyrd who set inspiring fitness goals, represent a subset of one of the fastest growing industries: the creator global economy. Projected to reach $480 billion in 2027, this large ecosystem of musicians, fashion designers, podcasters, streamers and social media influencers are the future of small business. Visa is using the power of our network to help turn their passions into a viable profession by enabling them to pay and be paid.
At the 2024 Web Summit, we announced our commitment to recognize creators as small businesses in our network — granting them all the same resources, tools and products as traditional small businesses.
Championing progress, one transaction at a time
Our mission has been to expand possibilities for more people by providing them access to the digital economy, and that includes uplifting creators and fostering a new wave of entrepreneurship and innovation. This series offers a glimpse into this transformation, highlighting how Visa is helping people #TakeOn2025 goals — every small step of the way.
Catch all the buzz on Visa Instagram and TikTok or search for #TakeOn2025.