In an ever-increasing digital world, organizations that adopt hyper-personalization communication strategies can forge uniquely tailored interactions, enhancing customer experience, promoting loyalty and driving substantial revenue growth.
However, traditional approaches to customer segmentation can be time-consuming and yield results that don't translate across different business use-cases, leading to inefficiencies and increased costs. In this paper, we describe an alternative approach that solves for some of the shortcomings of traditional customer segmentation.
With real-world examples, we demonstrate how our approach can be used to identify new opportunities and refine the customer experience across a variety of sectors, including financial institutions, merchants and governments.