Creators are bringing in revenue and sparking digital innovation

The creator economy is one of the fastest‑growing categories of small business, with approximately 207 million creators worldwide.² These content creators recognize themselves as entrepreneurs, but they need financial solutions that can help them succeed, accounting for the unique ways they operate, fund and monetize their businesses.¹

$ 500 B Creator industry valuation by 2027³

68 % of creator respondents consider themselves small business owners¹

88 % of creator respondents expect their business to grow over the next year¹

Payment delays are a pain point

Delayed payments can create real business challenges for creators, impacting their ability to make content and generate revenue. Banks and fintechs have an opportunity to help drive value for these potential customers by accelerating payments processes and offering tailored financial products.¹

26 % of creator respondents said payment delays impacted content production¹

30 % said they want card features that give them faster access to earned funds¹

Creators shape what's next — you can help shape what's next for their business

Learn how you can tap into the creator growth engine and help these entrepreneurs thrive.

Read the global report
  1. “Monetized: Visa 2025 Creator Report,” 2025 Morning Consult survey of 1,067 content creators across 5 countries globally, commissioned by Visa.
  2. Linktree. 2022. The 2022 Creator Report. PDF.
  3. Based on Visa internal analysis of creator spend, conducted summer 2025.
*Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice and readers are encouraged to seek the advice of a competent professional where such advice is required.