Global SMB Macro Trends Report

Small and medium-sized businesses (SMBs) are operating in a complex and rapidly changing environment.

Economic uncertainty, digital transformation and shifting expectations around financial services are influencing how many SMBs think about growth, resilience and day-to-day operations.

The Global SMB Macro Trends Report brings together research, regional perspectives, and ecosystem insights to highlight patterns emerging across the global SMB landscape.

1. PYMNTS Intelligence and Visa, 2024. "Embedded Finance." Research was commissioned by Visa and conducted by PYMNTS Intelligence through an online survey of -8,300 SMB decision makers across 6 countries, fielded January 22 - February 13, 2024.
2. Microsoft Security, 2024. "Small and Medium Business Cybersecurity Report." Research was commissioned by Microsoft and conducted by Bredin through an online survey of 2,000 IT security product decision makers at U.K. and U.S. businesses, fielded September 10-26, 2024.
3. Datos Insights, 2024. "Taking SMBs Back From Online Lenders: How to Do It Now." Research was conducted by Datos Insights through an online survey of 1,004 U.S. SMBs, fielded in Q1,2024.

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As-Is Disclaimer, Case studies, comparisons, statistics, research and recommendations are provided 'AS IS" and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.