ADDRESSING THE B2B OPPORTUNITY

Hot customer experience (CX): five tips for improving commercial CX

Running any type of business is tough. Keeping payments simple and streamlined for commercial customers makes it easier. Balancing greater convenience with stringent regulation while ensuring there’s a human touch in an AI world is no small task – but can deliver tangible results.

Savvy financial institutions (FIs) are approaching B2B solutions from a customer perspective – easing the customer journey across all channels, with innovations that improve interactions and reduce friction at every touchpoint. 

Here are five tips for how to deliver B2B customer experiences that are fast, secure, and data-driven.

Clive Cornelius and Edward Galvin

Conclusion

In an unstable financial landscape, FIs can play a key role in assuaging the fears of their clients. With support from payments ecosystem experts, there are many ways they can convert challenges to opportunities and deliver enhanced security in ways that give commercial clients peace of mind and FIs a seat at the table.

More articles in this series

About the authors

Clive Cornelius, Head of Large & Middle Market, Visa Commercial Solutions, Europe.

Clive Cornelius

Head of Large & Middle Market, Visa Commercial Solutions, Europe

Edward Galvin, Head of Large & Middle Market Commercial Payments Sales, Visa Commercial.

Edward Galvin

Head of Large & Middle Market Commercial Payments Sales, Visa Commercial Solutions, North America

Contact our experts

If you’re ready to move forward in B2B with Visa, contact us to learn more.

Contact sales
  1. Visa, ‘A comprehensive overview of enterprise blockchain’, 2023
  2. Globalpayments, ‘Blockchain technology is revolutionising payments’, 2023
  3. Visa, ‘Visa B2B Connect: Global Payments Through a Single Connection’, 2024
  4. Visa, ‘Virtues of going virtual in B2B payments: security, efficiency and transparency’, 2021
  5. Accenture, ‘Visa Review’, August 2023
  6. Visa, ‘Air Travel Payments: latest developments and the virtual solution’, 2023
  7. Visa, Visa Consulting & Analytics, ‘How to boost your customer’s onboarding experience’, 2020
  8. Visa Commercial Solutions, ’Understanding embedded finance’, 2022
  9. Visa, Visa Navigate, ‘Guaranteeing Seamless Payments for an Omnichannel Future’, 2021
  10. Visa, Visa Newsroom, ‘Visa’s new AI tool for Faster Payments could help save UK over £330m a year on fraud and APP scams,’ 2024