Young small business owners offer financial institutions a growing opportunity
Gen Z and young Millennial small business owners help drive the new economy—and they need the help of a trusted financial partner. Unlock insights that will help you curate your SMB offering to their unique needs.
The playbook to reach Next Gen SMB owners
Leverage new data-driven insights to capture the small businesses driven by Gen Z and young Millennials.
Meet the needs of the Next Gen SMBs in the creator economy
The next generation of small business owners have a goal they’re trying to reach—they need a reliable partner to help them get there.
Take the Next Gen SMB Quiz
All data points: Material+. "Next Gen Small Business Owners Survey,” 2024. Commissioned by Visa. Online survey of 1,481 SMB Owner and/or Financial Decision Maker (DMs) across 6 countries globally.