Small business owners have to be laser-focused when it comes to serving the customer. In the case of DoggieLawn, that also goes for their customers' pets. The online company sells potty pads made from environmentally friendly grass patches that naturally attract pups and help neutralize odors.

DoggieLawn’s website needed to handle a large number of payments seamlessly while dealing with repeat orders too. It wanted an experience for its customers that was frictionless and ensured they kept coming back.

DoggieLawn wanted its eCommerce site to offer customers an online checkout as well as handy subscriptions — meaning the perishable pads could be replenished with ease. With Gen Z increasingly favoring automated, flexible services, subscriptions provided a way to meet their expectations for convenience.

What’s more is DoggieLawn needed payments managed in bulk with a trusted partner. As a small business, reliable payment acceptance and tools to mitigate against fraud were high on its list of priorities. That’s when it turned to Visa:

• Payments are managed through Authorize.net, a part of the Visa Acceptance Solutions family of brands, allowing founder and president Natalie Youn to focus on growing her business.
• Visa helped establish a secure yet innovative subscription service, making transactions more efficient and driving repeat business.
• This service is also complete with free shipping, loyalty points and the option to purchase additional items and accessories.